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Pediatric Orthopedics of Southwest Florida opens Naples location

Tuesday, September 7th, 2010

(Fort Myers, Fla. – Sept. 7, 2010) – Pediatric Orthopedics of Southwest Florida, the Fort Myers-based medical practice specializing in the diagnosis and treatment of infants, children, adolescents and young adults with orthopedic conditions, is opening a second office in Naples on September 9 at 1280 Creekside St., Ste. 101.

Dr. John Churchill

As the only orthopedic practice in the Southwest Florida region specializing in the treatment of children, Doctors Brett Shannon, John Churchill and Matthew Wagner are uniquely trained to deal with musculoskeletal deformities and injuries like broken bones and joint, ligament, tendon and muscle problems in developing children. They also specialize in sports medicine, as well as congenital and developmental conditions such as scoliosis, limb deformity and spina bifida.

Dr. Brett Shannon

“We believe in patient-centered care and our goal is to help the child get back to life as normal as soon as possible,” says Dr. Shannon. “The Naples location will reduce the need for children and their families to travel for specialized medical care, which means less down time from school and sporting activities.”

Treating injuries in children differs from adults because bones and muscles are often still growing and developing, requiring special care. Peds Ortho also employs physician assistants and physical therapists specializing in children’s treatment, and offers a weekly Sports Clinic for young athletes on Monday evenings in Fort Myers. Shannon and his partner, Churchill, are board certified in pediatric orthopedic surgery, and Wagner is board eligible.

Dr. Matthew Wagner

About Pediatric Orthopedics of Southwest Florida

Since 1992, the physicians and medical professionals at Pediatric Orthopedics of Southwest Florida, or Peds Ortho, have specialized in the treatment of bone and muscle injuries and disorders in children and young adults. It is the only orthopedic practice and physical therapy clinic dedicated to the treatment of children in Southwest Florida. For more information, call 239-432-5100, or visit www.pedsortho.net.

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Briggs & Rogers, clients recognized with four public relations awards

Thursday, August 19th, 2010

(Fort Myers, Fla. – August 19, 2010) – Briggs & Rogers, a full service public relations and marketing firm based in Fort Myers, received four awards from the Florida Public Relations Association for events and campaigns produced on behalf of its clients during the past year.

Mary Briggs, APR, CPRC

The association’s annual Image Awards program recognizes outstanding public relations programs in Florida and encourages and promotes the development of public relations professionalism in the state. Awards are given at three levels: Golden Image, the best program entered in its category; Award of Distinction, for outstanding programs; and Judges’ Award, for programs that achieve maximum results with a minimal budget.

Briggs & Rogers and SWFL Children’s Charities, Inc. received a Golden Image award in the special events category for the Southwest Florida Wine & Food Festival. This is the second year the event has won the Golden Image award in this category, a testament to its success in raising money for local charities benefiting children, and it is the third year the firm has received the top state award for special events.

Healthy Bonita Estero, a campaign Briggs & Rogers produced for Lee Memorial Health System, won a Judges’ Award. The campaign used public relations and advertising elements to increase awareness of the health system’s services among south Lee County residents.

Carolyn Rogers, APR, CPRC

Marketing and public relations efforts for Home-Tech, an air conditioning and appliance service and sales company netted the firm an Award of Distinction in the category of Institutional PR Programs. The website produced for Lee Memorial Health System’s Healthy Bonita Estero campaign, www.healthybonitaestero.org, received an Award of Distinction in the Website category.

The Golden Image Awards have become a standard of public relations excellence in the state of Florida. Winners demonstrate the very best examples of innovation, planning and design.

About Briggs & Rogers

Briggs & Rogers is a full-service marketing and public relations firm with a concentration on health care, real estate development, professional services, service industry, education and non-profit organizations. Based in Fort Myers, Florida, the firm’s principals Mary Briggs, APR, CPRC, and Carolyn Rogers, APR, CPRC, have been directing strategic marketing programs in Southwest Florida for more than two decades and offer extensive experience in media relations, communications, advertising, social media and Web marketing programs. They are both accredited in public relations, and certified as public relations counselors by the Universal Accreditation Board. For more information, visit www.briggsrogers.com.

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Warming up

Monday, June 14th, 2010

Normally, we Floridians have a harder time staying cool than warm. But if you have a problem with your water heater, those showers and baths won’t be so toasty. Most water heater problems require a professional, but there are a couple of quick fixes you can try out first:

If you don’t have hot water, check the plug. If it wiggled loose, make sure it is firmly plugged into the wall outlet. Also, check and try resetting the breaker.
If you have a small leak, such as a bit of water in the drain pan, it may not be an emergency – give Home-Tech a call and they will help determine this.

In any case, Home-Tech is here and ready to help you out of any water heater mess. And if the heater can’t be fixed, we can install a new one. If you don’t already have one, a service agreement is a great idea to go along with your water heater – it covers repairs and may even cover the full cost of a replacement. Deals like that just make us feel all warm and fuzzy inside (no water required).

Want more home maintenance tips like this? Visit Home-Tech’s “Tech Tips” at www.home-tech.com.

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PR University Features National and Local Expertson Public Relations Topics including Media Relations, Ethics and Social Media

Tuesday, September 15th, 2009

For more information, contact Carolyn Rogers

239-278-3900 ofc, 239-850-5020 cell or

Carolyn@BriggsRogers.com

PR University Features National and Local Experts

on Public Relations Topics including Media Relations,

Ethics and Social Media

High Tech, High Touch is the Theme

(Fort Myers, Fla. – September 6, 2009) – The Southwest Florida Chapter of the Florida Public Relations Association (FPRA) will host PR University (PRU), a day-long conference, on Friday, Oct. 9, 2009, 8:30 a.m. to 4:30 p.m. at Harborside Convention Center, in the River District, Fort Myers, Fla. National experts and local media and public relations professionals will take a closer look at traditional and new media communication tools, public relations strategies and ethics in media and in the broadening field of public relations.

The conference’s theme “High Tech, High Touch” illustrates the delicate balance in communication strategies today. The term was coined by John Naisbitt, author of the 1982 bestseller Megatrends. In it, he theorized that in a world of technology, people long for personal, human contact. Could he have known that technology would be the tool to connecting people so personally?

The expert speaker line-up will explore the need for both technology and the new nature of relationships. Brian Solis, of Futureworks, public relations professional and social media guru from Silicon Valley, Calif., will address how PR pros need to expand their scope by engaging everyday people and connecting with them in order to get their messages out in a broad scale. He has published several books and his most recent Putting the Public Back in Public Relations. Solis’ books will be available for signing at the event.

Michael Goldberg, of Zimmerman Advertising, one of the country’s leading advertising agencies, will discuss the role of public relations and advertising to create an integrated campaign approach. He will also share his knowledge of building a brand and the importance of strategic thinking as a public relations professional. Goldberg has 20 years of agency experience with clients such as Hershey’s, Crocs, PepBoys, Target, Party City and many more.

Judd Cribbs, reporter and editor of WINK News, will explore what is NOT news. Journalists today are looking for the techy, touchy stories. With challenges such as a variety of mediums to keep their audiences informed, limited staff and a much faster paced news arena, only the best pitches make their list.

A local panel of seasoned professionals including Newt Barrett, of Content Marketing Strategies, Tina Haisman, CPRC, of Tina Haisman Public Relations, and Lynn Schneider, CPRC, Director of Marketing and Communications at Shell Point, will share real life stories on what type of content you should be providing to your prospective audiences, how to sell the idea of social media or technology to your boss or client and what to do-or not to do when your company shows up as a target in a blog.

More speakers will round out the day including FPRA Accreditation chairperson Mary Briggs, CPRC, who will provide a roundtable discussion on the benefits of public relations accreditation and certification as a public relations counselor offered through the universal accreditation board.

The first 50 to register will receive a PRU flash drive customized with PRU materials from the speakers. Registration is $75 for FPRA members, $90 for non-members, $30 lunch only. Register at www.fpraswfl.org. Seating is limited.

Sponsors include Florida Weekly, Briggs & Rogers Marketing & Public Relations, Promotional Incentives, Nulman PR & Marketing, m.creative, LCEC, Lee Memorial Health System, Hotel Indigo, Bennett’s Fresh Roast Café, Promotional Incentives, Charlotte Harbor Estuaries, Harborside Event Center, Norman Love Confections.

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SWFL Wine & Food Fest, Mark Loren Designs and Briggs & Rogers Marketing and Public Relations Recognized at State for PR

Friday, August 14th, 2009

SWFL Wine & Food Fest, Mark Loren Designs and

Briggs & Rogers Marketing and Public Relations Recognized at State for PR

(Fort Myers, Fla. — August 14, 2009) — SWFL Wine & Food Fest 2009, Mark Loren Designs, and Briggs & Rogers Marketing and Public Relations won awards at the Florida Public Relations 52nd Golden Image Awards held this week on Aug. 11 for public relations programs.

Mary Briggs, APR, CPRC, and Carolyn Rogers, APR, CPRC, of Briggs & Rogers, won a Golden Image Award for the SWF Wine & Food Fest in the category of Special Events and a Judges’ Award for Mark Loren Designs’ Mother’s Day Necklace Giveaway.

The Florida Public Relations Association conducts the Golden Image Awards competition annually to recognize outstanding public relations programs in Florida and encourage and promote the development of public relations professionalism in our state. Awards include the Golden Image Award, Award of Distinction and Judges’ Award.

Briggs & Rogers is a full service marketing and public relations firm located in Fort Myers that represents several clients including the SWFL Wine & Food Fest, an annual fundraising event of the SWF Children’s Charities Inc., and Mark Loren Designs, a jeweler and has been offering custom designed jewelry, repairs and recreations of sentimental heirlooms for 25 years in Southwest Florida.

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Posted in Mark Loren, Southwest Florida Wine and Food Fest, Uncategorized | No Comments »

An Overview on the Latest Non-surgical Cosmetic Procedures

Thursday, August 13th, 2009

Reduce the Signs of Aging While Not Reducing Your Wallet

(Fort Myers, FL, — August 13, 2009) –Drew A. Kreegel, MD, and his staff of professionals will host a Medi Spa Open House on Friday, August 21, 6 to 8 p.m., at his office 16410 HealthPark Commons Drive, Ste. 200, Fort Myers.

Attendees will get an insider’s view on proven, cost-effective procedures to enhance the appearance of the skin of the face, décolleté and neck and learn about what is real and what is hype of unproven trends to reduce the signs of aging non-surgically.

Get an in depth look into how Dr. Kreegel and the Kreegel Aestethics’ staff make the most of the non-surgical treatments to help skin look its very best. Meet directly with the doctor as well as representatives from Radiesse®, Botox®, Allergan, and Obagi™. You will also receive valuable insight into the benefits of microdermabrasion, facials, peels, injectables or facial fillers, and laser services.

“We will show you the most up to date, gold standard pyramid of non surgical cosmetic procedures, that will get you maximum results that fit your budget,” Stefanie Neff, esthetician.

By offering several low cost non-surgical treatments Kreegel Aesthetic Surgery Medi Spa is offering great alternatives to cosmetic surgery for those on a budget. “We have designed cost effective, specialty treatments that incorporate tried and true methods, with innovative products like our Sugar Cane and Marine Collagen Treatment and our Signature Facial Laser Treatment which incorporates Clinique Medical, an at home regimen to increase the skins ability to respond to non-surgical facial treatment,” said Neff. “Also, our Volume Loss Restoration Treatment incorporates cosmetic fillers to fill in the hollowed areas of the face, restores a more uniform and plump appearance.”

During the open house, attendees can win prizes and complimentary services, and packages with product samples, a facial treatment menu, treatment brochures, and more.

About us:

Under the direction of our Medical Director, Drew A. Kreegel, MD, FACS, a plastic surgeon with 20 years experience, Kreegel Aesthetics’ skin care team consists of a licensed esthetician certified in microdermabrasion and advanced medical peels and a licensed nurse practitioner trained in dermal fillers and laser services. Kreegel Aesthetics offers a wide array of non-surgical medical spa treatments in a comfortable environment as well as cosmetic surgical procedures performed in a state-of-the-art licensed and accredited surgical facility.

For additional information regarding this release and our upcoming event please contact Rachel Pultrone at 239-343-9777 or visit www.kreegelaestheticsurgery.com.

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Federal Tax Credits for Energy Efficiency can mean Cool Savings for Home Air Conditioning and the Environment

Tuesday, May 26th, 2009

home-tech

(Fort Myers – May 26, 2009) — As your cooling system ages, it can lose its ability to cool your home. And, not only does it become less efficient keeping your home at the desired temperature, an outdated system can take an increasing toll on your energy bill.

Home-Tech customers are quickly learning that today’s new central air conditioning systems are more affordable due to federal tax credits, energy rebates and more, and provide other benefits, as well. They are:

· More environmentally friendly because they use less energy;
· Less expensive to operate due to lower energy use;
· Provide additional savings through utility rebates, and
· May be eligible for federal tax credits made available through the American Recovery and Reinvestment Act of 2009.

Federal law now requires a minimum Seasonal Energy Efficiency Ratio (SEER) of 13 for all new central air conditioning systems. SEER measures equipment energy efficiency over the entire cooling season. Central air conditioning systems are available in a variety of SEERs, and many people purchase new units with the minimum SEER rating.

But, just replacing an outdated system with a new one does not ensure you are maximizing all the savings possible. Higher SEER units are justified by longer cooling seasons, which are typical in Florida; higher electricity costs and the longer the purchasers will own the systems. “Our customers have realized substantial savings when replacing their inefficient systems,” says Mike Hendershott, Home-Tech’s regional sales manager, “and in many cases, the new systems have higher SEER ratings than expected, yet ultimately cost the customer less money.”

Tom Sprenger, a resident in Estero, was considering a four-ton, 16 SEER replacement unit for his home, with an $805 rebate available from Florida Power and Light. Based on recommendations by Home-Tech, he upgraded to an 18 SEER system, and ultimately paid $1,055 less, despite the higher price tag. The additional savings were due to a federal tax credit of $1,500, and an increased FPL rebate of $1,200. And, those savings do not include the annual energy savings he will realize as compared to operating his old 10 SEER system. According to FPL estimates, the new system will save approximately $710 annually in cooling costs.

Here’s a side-by-side comparison of the two, 4-ton systems:

16 SEER system 18 SEER System
Original Price $6,129.00 $6,969.00
FPL Rebate $805.00 $1,200.00
Tax Credit N/A _ $1,500.00
Final System Cost $5,324.00 $4,269.00

With an average system life of 10-12 years, Sprenger’s savings could more than pay for the purchase of his new system.

“Many people do not know rebates are available from utility companies, or they purchase units that do not offer tax credits, and spend more than necessary,” Hendershott says. Federal tax credits are available at 30% of the cost of cooling systems , up to $1,500. “Our technicians are concerned with helping the customer find the best value possible when replacing a central air conditioning system.”

Hendershott says maintenance of existing units should be performed regularly to keep their efficiencies as high as possible, and to avoid unnecessary replacement.

Employee-owned Home-Tech has been an industry leader and trendsetter in the fields of air conditioning service and installation, major appliance sales and service, home-service agreements for nearly three decades. Founded in 1981 by Steve Marino, who continues as president and chairman of the board, the privately held Home-Tech employs over 110 people and provides services in Lee, Charlotte, Collier, Sarasota and Manatee counties in Southwest Florida. Home-Tech operates from two principal locations. Its headquarters, tech training facility and appliance showroom are located at 6400 Techster Boulevard in Fort Myers and a second office at 720 Commerce Drive in Venice which services Manatee and Sarasota counties.

For more information about Home-Tech, visit http://www.home-tech.com/ or call 239-433-3344.